Swat that Fly !
Lots of talk about newspapers being replaced by the online digital revolution, but there are some things you just can't replace.
Some of you may have seen funny advertisement before, but I figured it is worth sharing again.
Anyway, this may be a little funny, but what is really happening is suppliers and retailers are adjusting their businesses to suit a new era of consumer. News in particular, is delivered in so many different formats that consumers have more and more choice to get the news they want... be it watching TV, listening to the radio, reading a newspaper or having one of those clever little "APPS" feed news to your Fly Swatter like the one seen here.
We have had a lot of calls from newsagents since the announcements made by Fairfax and News Limited recently, wanting to adapt and evolve.
Good on you I say.