James Blog

Unlocked Handsets Open New Doors

    It never ceases to amaze me how Australia with a population of some 22.5 Million people can sustain a Telco industry with nearly 25 million mobile phone services. Staggering figures, I know !

    How can this be? The answer is not that difficult to understand when you take into account all the reasons and combine them. It all starts to make sense.

    What are these reasons? Some people carry two phones. This is more common than you think. One for work and one for family. Some might even have a third service, for a sporting team, club, etc.     Then there are all the Mobile Broadband services. This area has proven to be very lucrative for the Telcos, with the continued strong growth of Mobile Broadband over the past 24 months.    Now add in the extra services of the Tablet explosion, as more and more people purchase the iPad, Samsung Galaxy Tab, and many other devices... of which more than 70% are 3G enabled and therefore have a Mobile Broadband SIM... hence a new mobile service.   Now it is easy to see how Australia can have so many Mobile services... more than people in the country!

    What can all of this mean to retailers? I thought that might be obvious. With so many services there are huge opportunities for retailers to stock and sell all types of Mobile devices, from inexpensive Pre-Paid Handsets to top of the range Tablets, and everything else in between. 

    One market that is relatively easy to tap into is the "Replacement Handset" sale. Most people today cannot live without their mobile phone for more than an hour or so. When they are stuck with a broken or dead handset, it can be "any port in a storm" for them. I mean, they will seek and purchase the first available replacement handset. even if it is not a permanent solution for them, but rather to just get them mobile again.

    So, stocking UNLOCKED Handsets starts to make more sense for general route retailers, and the one pictured above is one of our latest additions to the Jenlist Distributors range. This is a fabulous new handset from Nokia, offering features like BlueTooth, 5MP camera and email access, hybrid touch screen and keyboard as well as access to FaceBook and social sites.

    What really sets this great handset apart is the compatibility it offers. The Nokia Asha 300 is a 3G QUADBAND Handset... meaning fully compatible with all Australian networks. It works perfectly on Optus Dual Band 3G, as it does on Telstra's NEXT G network and Vodafone's 3G network. The Nokia Asha 300 offers full 3G connectivity for all networks in metro and regional Australia. So it's like "One phone suits all" solution. Retail is only $149.

    If you think you should have Unlocked handsets in your shop, then this is the one to have. Check it out here.