Opportunity Knocks
With headlines like the ones today on news.com.au “Woolies tipped to put Dick Smith chain in the firing line” and in the Australian “Woolworths to slash Dick Smith by up to 189 stores” what opportunities are there to be had?
Plenty!
Firstly newsagents have a great track record with competing successfully against Dick Smith stores. For many years now newsagents have been known as the place to go for the best priced ink cartridges in the country. This success opens up the opportunity to expand on printer and computer accessories, especially mouses, keyboards and printer cables.
Looking at the Dick Smith online store their cheapest Mouse is $12.95 RRP (after a 35% discount) and standard Keyboard @ $19.95 RRP. Currently Jenlist Distributors give Newsagents the ability to sell mouses (mice) from $9.95 RRP and Keyboards from $14.95 RRP.
The second avenue newsagents compete favourability in is the technology category with Telco. Current results show Jenlist Distributor stores make up approximately 1/5th of all pre-paid activations to the Optus network. This proves that when it comes to Pre-Paid Telco, impulse purchases are the driving force in sales.
With this in mind we introduced the new Optus and Boost Mobile handset dump bin. It now makes sense to display this at the front of the store, to grow those impulse sales.
Once you have a market for Telco products, the next transition is to find the right accessories to offer for the upsell opportunities. With Jenlist Distributors “Sale or Exchange” policy on Telco accessories it’s a no brainer to try out a few items and find the right fit for your customers. CLICK HERE to see our range.
Our Technology offerings are ever changing and expanding to meet the opportunities that show themselves in a changing retail environment.
Are you identifying and taking advantage of these opportunities also?
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