First we had “Click Frenzy” or as some are calling it “Click Fail” to help Australian retailers compete with the growing shift to online purchases overseas, especially in the US with the current favourable exchange rate.
Now we have another retail first here in Australia “Independents Week” running from December 1st to December 7th, aimed at moving sales from the two dominant retailers in Australia, Coles and Woolworths.
Who combined now have 70% of the Australian Grocery Market, 45% of the Petrol Market, 60% of the Liquor Industry and 65% of the department store industry with Target, Big W and K Mart.
The aim of “Independents Week” is simple:
“The week we support our local small business who for generations have been supplying jobs in our community.
It is the week we will buy our……..
- - Fruit and Vegetable from our Local Fruit Shop
- - Meat from our Local Butcher
- - Bread from our Local Bakery
- - Newspapers and Magazines from our Local Newsagency
- - Petrol from an Independent Service Station
- - Liquor from your Local Independent Outlet”
Independents week is not a new phenomenon with the US celebrating its 10th Annual “Independents Week” earlier this year, which is supported by the American Independent Business Alliance.
I’m sure if you ask the Yanks, they will tell you it’s hard work getting something like this off the ground, so I’m not expecting mass awareness of the Australian version in its first year, but it is a promotion that we should all get behind.
“Think Local, Buy Local”