First we had “Click Frenzy” or as some are calling it “Click Fail” to help Australian retailers compete with the growing shift to online purchases overseas, especially in the US with the current favourable exchange rate.
Now we have another retail first here in Australia“Independents Week”running from December 1st to December 7th, aimed at moving sales from the two dominant retailers in Australia, Coles and Woolworths.
Who combined now have 70% of the Australian Grocery Market, 45% of the Petrol Market, 60% of the Liquor Industry and 65% of the department store industry with Target, Big W and K Mart.
“The week we support our local small business who for generations have been supplying jobs in our community.
It is the week we will buy our……..
- Fruit and Vegetable from our Local Fruit Shop
- Meat from our Local Butcher
- Bread from our Local Bakery
- Newspapers and Magazines from our Local Newsagency
- Petrol from an Independent Service Station
- Liquor from your Local Independent Outlet”
Independents week is not a new phenomenon with the US celebrating its 10th Annual “Independents Week” earlier this year, which is supported by the American Independent Business Alliance.
I’m sure if you ask the Yanks, they will tell you it’s hard work getting something like this off the ground, so I’m not expecting mass awareness of the Australian version in its first year, but it is a promotion that we should all get behind.
Or are you expecting lots of holiday makers through your town over the coming weeks?
We have decide to start the new year with a great deal for our valued retailers.
Buy any 10 of our force branded vehicle chargers which retail for $19.95 each and receive 60% margin in January 2012.
These vehicle chargers are dual voltage, so work in both cars and trucks and have the ability to give a rapid charge. Perfect for the truckie, holiday maker or even your reps who often forget their phone chargers.
If your purchasing off our website please quote “CHARGER10” to get this great deal.
It's the 1st of December and for many of us this date marks the day we put up our Christmas trees.
We have put up ours here in the Jenlist office and to prove once and for all that money really does grow on trees, Jenlist Distributors will be giving away the $100 cash that is growing on our Christmas tree, to the person who posts the best Christmas tree picture to ourJenlist Facebook page.