Saturday 19th of May saw Brett Muggeridge (Jenlist QLD Representative) and myself attend the 21st Annual Queensland Newsagent Awards night, held at The Sebel Citigate King George Square in Brisbane.
It was a great night for newsagents to network and be honoured for their success in the industry, as well as recognising longstanding newsagents who have been involved in the QLD Newsagent Industry for the past 21 years to be honoured for their commitment and service.
I was fortunate to present the Jenlist Distributors sponsored award for Best "New Technologies" Newsagent of the year. Where newsXpress Darra took out the award, ahead of fellow finalist Agnes Waters Newsagency.
Congratulations to Luke and his team for winning this prestigious award, I wish you all the best for the ANF National Awards being held in Brisbane in July. I'm sure with results like your facebook page reaching 17,000 facebook users, you will tough to beat.
Congratulations to all the nominees on the night, especially the winners who were:
News Queensland Distribution Newsagent of the Year - Chris and Dee Pieper - Chirn Park
John Sands Retail Newsagent of the Year – The Hickey Family – Nextra Chermside
Jenlist New Technologies Newsagent of the Year – Luke La – newsXpress Darra
APN Newsagent Delivery Employee of the Year – Erika James - Beachmere News
Hallmark Newsagent Retail Employee of the Year – Rachel Kirk – newsXpress Kin Kora
The Willis Group Inaugural Best Lottery Outlet of the Year – Fairfield Gardens News – Michelle Aitken
IPS Inaugural Sustainable Newsagent of the Year – Karen and Matthew Keeffe – Gympie Mary St Newsand Gympie Market Place News
It’s Footy season time again and the “Man Chair” is primed and ready to go. Be it AFL, NRL, A League or my favourite Super 15, most warm blooded males have a favourite team they support.
Growing up in rural New Zealand, sports was an integral part of my upbringing and coming from a family that was littered with both provincial and national representatives there was always a desire to excel. My time has passed on those sporting dreams and aspirations, but my love of the game hasn’t. Over the last few years I have now joined the ranks of the “arm chair critics”.
We are the people who yell at the T.V, swear black and blue that we could have scored that try, kicked that goal or coached that team to a premiership.
Monday morning finds many of you small businesses owners, listening to your customers “arm chair critics” rattle on about the footy as they pick up their daily paper, fill up their car or grab a bite to eat. This is the perfect time to upsell a couple of true man gifts.
For many a man sport is our religion and with most religions there is always a little bit of alcohol involved. This traditionally isn’t red wine like you would find in a church, but a cold bottle of beer.
Our newest product theOpena iPhone 4/S case is in my words “Pure Genius”. It's an iPhone 4/S case with a slide out bottle opener, I have tested this out over a few cold ones myself and it is an awesome invention, @ $39.95 RRP with 50% margin there is also some great profit in such a small item.
Why do Optus and Boost Mobile Pre-Paid handsets, Broadband and SIM Packs expire?
The expiry dates on these products indicate the date that the SIM card itself expires. Handset or broadband devices don’t actually expire, so bundling a $2 SIM pack with Handsets will give the consumer access to a phone number. Unfortunately there is no current $2 broadband SIM for Optus or Boost Mobile broadband products.
SIM card's have this expiry date, so that the phone numbers on unused SIM packs can be reused.
Virgin Mobile Pre-Paid products don't currently expire.
How does Jenlist Distributors assist with stock that is due to expire soon or has expired?
Close to expiry stock ?
Jenlist Distributors offer a unique “Sale or Return” policy on Pre-Paid Telco. If there is at least 2 months left of expiry on any Optus or Boost Pre-Paid product, Jenlist Distributors are happy to assist and will take this product back, once this is processed a credit will be applied to your account.
Expired stock?
Once stock is expired the SIM card is not able to be activated. Jenlist Distributors provide $2 SIM cards, that can then be bundled with the handset, to give it a fresh phone number.
Jenlist Distributors also have a one exception policy on expired stock, where we will credit stores expired stock as a one off exception to help stores out. As you can imagine this can be a large write off for a company the size of Jenlist Distributors, so this policy is viewed on a case by case basis and depends on the amount of stock to be credited for each store.
How do I best manage my expiry dates?
Pre-Paid Telco products should be checked monthly by one of your staff members. This way you can highlight which products are nearing their expiry date and return them.
Jenlist Distributors representatives will check expiry dates when they are in store, but the responsibility is with the store owner to manage their returns.
What opportunities does the impending demise of Dick Smith stores, offer shopping centre based Newsagencies?
With headlines like the ones today on news.com.au “Woolies tipped to put Dick Smith chain in the firing line” and in the Australian “Woolworths to slash Dick Smith by up to 189 stores” what opportunities are there to be had?
Plenty!
Firstly newsagents have a great track record with competing successfully against Dick Smith stores. For many years now newsagents have been known as the place to go for the best priced ink cartridges in the country. This success opens up the opportunity to expand on printer and computer accessories, especially mouses, keyboards and printer cables.
Looking at the Dick Smith online store their cheapest Mouse is $12.95 RRP (after a 35% discount) and standard Keyboard @ $19.95 RRP. Currently Jenlist Distributors give Newsagents the ability to sell mouses (mice) from $9.95 RRP andKeyboards from $14.95 RRP.
The second avenue newsagents compete favourability in is the technology category with Telco. Current results show Jenlist Distributor stores make up approximately 1/5th of all pre-paid activations to the Optus network. This proves that when it comes to Pre-Paid Telco, impulse purchases are the driving force in sales.
With this in mind we introduced the new Optus and Boost Mobile handset dump bin. It now makes sense to display this at the front of the store, to grow those impulse sales.
Once you have a market for Telco products, the next transition is to find the right accessories to offer for the upsell opportunities. With Jenlist Distributors “Sale or Exchange” policy on Telco accessories it’s a no brainer to try out a few items and find the right fit for your customers.CLICK HEREto see our range.
Our Technology offerings are ever changing and expanding to meet the opportunities that show themselves in a changing retail environment.
Are you identifying and taking advantage of these opportunities also?
For many Australian families Thursday the 1st of December marks the date that Christmas trees are erected in lounge rooms across the country. With this date being only two days away, it is getting more important to find gifts to place under these illuminated trees.
If I had to choose a Top 5 of Jenlist Distributor products for Christmas it would look like this:
The number one product on my list is the NEW Optus Pre-Paid Dell Streak 7” Android Tablet for $279 RRP. This tablet is small enough to carry around, yet large enough to enjoy high-def videos on the road, in a plane or even on the couch. It is also great for Skype calls with cameras on both sides.
Its main features are:
- Full web experience with Adobe Flash
- 7” 800x 400 Gorilla Glass multi touch display
- 5MP rear camera and 1.3MP front camera, perfect for video conferencing on the go
- Thin & Light – perfect for the mobile professional (430 grams, 12.6mm thin)
- Sharing your images and videos is a snap with PhotoStage and VideoStage
- Create & run presentations, update reports and manage your expenses with web-based office productivity suites like Google Docs
- SD Memory card slot for expandability
- Access to over 100,000 apps available in the rapidly-growing Google Android Marketplace
- Android supports multi-tasking - so you won't have to shut down your GPS or stop browsing to check email
The tablet is also a 3G dual band device, which means you will receive superior coverage across the Optus network.
Half price Optus Mobile Broadband, 60% margin on earphones and an Olympus Camera for $99 RRP, These Christmas catalogues include products to suit every ones Christmas wish list.
For every $500 wholesale spent on stock within the Jenlist Christmas Catalogue, you will receive 200 x Consumer Christmas Catalogues.
Interesting read in today's copy of the "Business Day" in the SMH. Where Carolyn Cummins reports that retail landlords are experiencing sales growth above the rate of inflation. She attributes this growth to "higher-margin mobile phone stores and food courts".
Carolyn reports a 20.5 per cent growth in mobile phone sales, while department store sales dropped 8.2 per cent in the past nine months.
This growth in mobile phone sales is not confind to stand alone Mobile Phone retailers. Our valued retailers in "General Route" have also allowed Jenlist Distributors to experience close to 30% growth in handset sales in the past year.
With all this talk of "Smart phones" in the market it is interesting to note that Australia has the second highest global smartphone usage. Yet probably only 1/3rd of all phone users have a smart phone.
The major carriers are also only just starting to talk bout the 4G networks, which will bring a new wave of must have handsets to our shores. So if you aren't already selling handsets, "what are you waiting for?"
After Selling 1000's of the iPig docking stations we have decided to embrace the world-wide phenomenon that is the Panda.
If you don't believe me that Panda products are flooding the market, just read thisPanda blogand remember, "never say no to Panda"
The iPanda differs a little from the iPig, in that it is also portable, taking both AA batteries and a standard DC power source.
An iPod/iPhone can be docked in the stomach of the iPanda, where it will also charge. For non Apple products there is a 3.5mm auxiliary jack input, that will suit other MP3/MP4 devices.
This product has great sound quality, which can be adjusted by twisting the iPandas ears. Great product leading into Christmas, at a great price of $99.95 and coming with 30% margin for our valued retailers.
eBOOK Value Simon Davidson - Thursday, October 20, 2011
eBOOK Value
Many of you, who buy your groceries from Woolies, or have visited one of their other chains of stores, may have noticed them now retailing the Amazon Kindle @ $159 RRP and 3G Kindle @ $219.
There is one reason behind this. E-book readers sell and Australians as we all know, are tech junkies.
Some researchers put the total number of e-book readers at almost 1.5 million users in Australia already and this number is growing quickly, as prices drop and media hype continues.
Today I read an article in The Daily Telegraph, which compared four e-readers. The Kobo Touch @ $179 RRP, Amazon Kindle @ $159 to $219 RRP, Sony Reader WIFI Touch @ $179 RRP and our own Laser EB700 @$149.95 RRP
The Kobo Touch came out on top with five stars, but it was interesting to see the the next three including our Laser EB700 tie for 2nd place with four stars each.
The Laser EB700 @ $149.95 RRP is easily the best value for money, with a 7-inch colour screen, 4GB of storage, which can be expanded to 16GB data (up selling opportunity).
The other cool thing with the Laser EB700 is that it comes preloaded with 200 e-books. That's like buying a 200 book library for 75 cents a book and getting a free e-reader.
Don't let the major retailers get all these sales, get a few Laser EB700 e-readers in yourself and reap the rewards. Just another way Jenlist Distributors is helping our valued retailers compete in a changing market.
One of the hottest selling products for Jenlist Distributors over winter has been ourTomcat Torch’s @ $4.95 retail. Due to the success of this product we have increased our range of torches and have a new product the Tomcat LED Headlight @ $9.95 RRP in stock.
This product can actually be used by Newsagents who have a paper round, Ray Martin from San Souci Newsagency has his and uses it to read his newspaper delivery run list.
It would be nice to get your customers to do your paper run, but unfortunately they are looking for this product to use while tramping, climbing or even reading a book in the dark, but rest assured they are looking for this product.
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